A small-run program for brands that own their formula

Build your brand at 1,000 units, not 10,000.

Your own formula. Your name printed on the bottle, not a sticker. Made in our FDA-registered lab in Los Angeles, with design, packaging and launch marketing under one roof. Units, days and a price you can read before you call anyone.

1,000 · 2,500units per product, two runs
7 daysto your first sample
30–45 daysproduction, from approval
SPF · acneOTC claims available
Reorder helda 10,000 slot on every first run
10,000WHERE MOST LABS STARTcustom moulds · industry floor5,000FIRST RUNS FROM BIG CMsyears of stock for a small brand2,500BRAND BUILDERcustom formula · printed bottle · OTC1,000BRAND BUILDER · STARTyour formula on our tested bases500STUDIOS & ACCELERATORSquote forms · hand-applied labels12WHITE-LABEL PLATFORMSsomeone else's formula, a stickerTHE EMPTY RUNG

Brand Builder in motion

Told the way your audience will see it.

Vertical, twelve seconds, a bottle with a name on it. The format your product will actually be sold in, and the reason the finish matters more than the formula sheet.

1 of 5

The rung nobody offered

Below 500 units you get a sticker on a catalogue moisturiser. Above 5,000 you get a factory and a quote form. In between sits the run a real first launch needs.

Sell-through

Months of stock, not years.

A creator with 100K followers sells roughly 500–1,500 units in a launch quarter. A 1,000–2,500 run is two to five months of inventory, enough to prove the product and reorder inside its shelf life. A 10,000-unit first order is two to five years.

Batch

The first size that fills a real kettle.

At 2,500 units the batch fills a standard production vessel instead of a pilot pot. Setup and development amortise to a couple of dollars a unit. Below that the fixed costs eat the margin; above it you are buying stock you cannot yet move.

Finish

Where a printed bottle becomes affordable.

Screen, hot-stamp or digital print on a stock bottle costs cents a unit at this size, and a custom carton fits the budget. That is the difference between looking like a launch and looking like a sample.

What small runs usually get

A sticker on a stock bottle.

Peels at the edge, scuffs in the bag, reads as private label at arm's length. Most suppliers under 5,000 units ship exactly this, or hand you blank product to label yourself.

What Brand Builder ships

Your name, printed on the bottle.

Screen print, hot-stamp foil or digital direct print on premium stock components, in a custom carton. Decoration is in the program from 1,000 units, not a surcharge you discover on a call.

One roof. The whole line.

Everything a first launch needs, in the order it happens on our floor. Use all four or bring your own designer and agency. The product and the bottle are always ours to get right.

Product

A formula that is actually yours.

Adapted from our tested bases at 1,000, fully custom and owned by you at 2,500. Serums, creams, cleansers, SPF and acne treatments, made and released in an FDA-registered, cGMP facility in Los Angeles.

  • Custom or adapted formulation
  • OTC SPF and acne claims available
  • Stability, micro and batch records included
Packaging & print

Printed, not stickered.

Premium stock bottles, jars and tubes, decorated in house. Screen print, hot-stamp foil or digital direct print, plus a custom printed carton. The finish of a 10,000-unit brand at a 1,000-unit run.

  • Direct-to-bottle print from 1,000 units
  • Custom cartons and inserts
  • Glass, PET, airless and tubes
Design

Identity, label, carton, renders.

A senior packaging designer builds your identity and artwork to our print specs, so nothing is lost between the screen and the bottle. Already have a designer? We hand them dielines and colour targets.

  • Brand identity and naming support
  • Print-ready artwork and 3D renders
  • Regulatory label review included
Optional
Marketing

Launch with the story in hand.

Ingredient story, claims you can actually make, product-page copy and a content kit shaped for your channels. Your audience hears why this product exists from the people who made it.

  • Claims and ingredient narrative
  • Product page and launch email copy
  • Behind-the-lab content shoot
Optional

Two runs. Everything on the page.

Pick a run by how much you can sell in a season, not by what a factory needs to switch a machine on. Both include the reorder.

Start
1,000 units per product

For a first product, or for graduating from a white-label platform to something you own.

Formula
Your product on one of our tested bases, adjusted to your brief. Cosmetic claims.
Bottle
Premium stock component with direct print or a printed wrap. Stock carton.
Timeline
First sample in 7 days · production 30–45 days from approval
Development
$2,500 per product
Per unit
$8–12 filled and boxed

Ships with a 10,000-unit production quote and a reserved reorder slot.

Build
2,500 units per product

For a brand that means it: a formula you own, a bottle that looks like a launch, and the claims that sell in skincare.

Formula
Custom, owned by you. Cosmetic, or OTC mineral SPF and acne.
Bottle
Screen, hot-stamp or digital print on premium stock components. Custom carton.
Timeline
First sample in 7 days · production 30–45 days from approval · OTC adds testing time
Development
$2,500 per product · OTC release priced on the call
Per unit
$5–8 filled and boxed

Ships with a 10,000-unit production quote and a reserved reorder slot.

Then
10,000 and up

The reorder is already planned before the first box ships. Same formula, same bottle, production pricing.

Formula
Unchanged. Your batch record scales with you.
Bottle
Same decoration, or move to custom moulds and PCR.
Timeline
Slot held for your reorder window
Development
None. The formula is already yours.
Per unit
Production pricing, quoted with your first run

This is what we have made for brands since 2017. The first two runs are the on-ramp.

Per-unit ranges are for a 30–50 mL serum or light cream in stock packaging, filled and boxed; fragrance, actives, airless components and OTC testing move them within the range. Development fee is per product. Cosmetic runs ship faster than OTC.

From a call to a boxed product

Four stages, each with a date. You see samples at two of them and sign off before anything is printed or filled.

Stage 1WEEK 0

Talk

Thirty minutes with a formulator, not a sales rep. Product, audience, claims, budget. You leave with a written scope: run, price, dates.

Stage 2DAY 7

Formula & design

Your first lab sample is at your door within seven days. We adjust until you sign off. Identity, label and carton artwork are built to print spec in parallel; stability and micro testing start on approval.

Stage 330–45 DAYS FROM APPROVAL

Print & fill

Components decorated, a printed proof for sign-off, then the batch is made, filled, boxed and released with its records. Thirty to forty-five days from your approval to delivery.

Stage 4DELIVERY →

Launch, reorder held

Product ships with your launch kit. Your 10,000-unit quote and production slot are already in the file for when the first run sells through.

Who this is for

You have the audience. You have the point of view. What you could not buy, until now, was a first run that looks like a brand.

  • Creators50K to 500K followers with a product your audience already asks for. A run you can sell through in a season, with a reorder ready when it does.
  • Platform graduatesYou launched on a white-label platform, proved demand, and want a formula you own in a bottle that is not stickered. This is step two.
  • Indie foundersA funded first product with SPF or acne in the plan. No US lab published a small OTC run. This one does.
  • Estheticians & clinicsA back-bar or retail line for your own clients, made to the standard you hold your treatments to.

Straight answers

Do I own the formula?

At 2,500 units, yes: the custom formula and its batch record are yours. At 1,000, your product is built on one of our tested bases; you own your brand, artwork and claims, and can move to a custom formula on your reorder.

Can you really make SPF at this size?

Yes. We are an FDA-registered drug establishment and make OTC sunscreen and acne products every week. A small run adds SPF testing and release steps, so the timeline and fee are set on the call once we know the product.

Can I start below 1,000?

Not with us. Below 1,000 the batch is too small for a production kettle, and you would be paying for a sample run, not a launch. If you need to test demand first, a white-label platform is the right first step, and we will happily be your second.

I already have a designer and an agency.

Good. Design and marketing are optional. We hand your team dielines, colour targets and print specs so the artwork survives the trip to the bottle, and we review the label for compliance before it prints.

Where is it made?

Everything is made, decorated, filled and released in our lab in Los Angeles. Made in USA on the carton, and a regulatory record you can show a retailer.

Talk to us

Tell us what you want to make. We reply with a scope.

Thirty minutes with a formulator. You will hear a run size, a price and a date, in writing, within two business days of the call. No quote form that goes nowhere.

Response · one business day
Where · Los Angeles, California
Since · 2017
What do you want to make?
Which run?
We read every note ourselves. No lists, no drip campaign.