brand builderby formology lab
the loud version

make your own skincare.
like, actually yours.

not a sticker on someone else's moisturizer. your formula, your name printed on the glass, 1,000 units, made in an FDA-registered lab in los angeles. first sample in a week. production in 30–45 days.

1,000 units, not 10kSPF? yes.printed, not stickered
Frosted bottle with YOURS printed on the glass
1/5

the 3 ways this usually goes

01

the white-label app

someone else's formula. a sticker with your logo. twelve units. everyone on your feed has the exact same moisturizer.

mid
02

the big factory

10,000 units minimum. that's two years of stock in your parents' garage. also a quote form that never texts back.

nope
03

brand builder

your formula. your name printed on the bottle. 1,000 or 2,500 units. SPF if you want it. the price and the date are on this page.

this one
1,000units to start
7days to first sample
SPFallowed here
0stickers
Fifteen frosted bottles, each with a different name printed on the glass

your first 1,000 units in about ten weeks.
your first million is on you.

the receipts

two runs. everything itemised. nothing "on request". these are the real numbers.

STARTrun of 1,000
  • formula on our tested base, tuned to youincl.
  • premium stock bottle, direct print or wrapincl.
  • stock cartonincl.
  • stability, micro, batch recordsincl.
  • development$2,500
  • per unit, filled + boxed$8–12
  • first sample7 days
  • production, from approval30–45 days
  • 10,000-unit reorder slot, held$0
totala brand
most first runs
BUILDrun of 2,500
  • custom formula. you own it.incl.
  • screen, hot-stamp or digital print on the bottleincl.
  • custom printed cartonincl.
  • OTC mineral SPF or acne, if you wantquoted
  • development$2,500
  • per unit, filled + boxed$5–8
  • first sample7 days
  • production, from approval30–45 days
  • 10,000-unit reorder slot, held$0
totala brand

how it goes down

four stages. real dates. you see samples twice and sign off before anything gets printed or filled.

Sticker sheet: not white label, 1,000 units, made in LA, SPF ok, printed not stickered
  1. youhi. i have 120k on tiktok and an idea for a serum.
  2. formology · week 0cool. 30 minutes with a real formulator, not a sales rep. you leave with units, price and dates in writing.
  3. formology · day 7first lab sample at your door within a week. we tweak until you sign off. identity, label and carton artwork built to print spec at the same time. your designer or ours.
  4. youand the bottle?
  5. formology · 30–45 days from approvalyou approve a proof. then we make the batch, print, fill, box and release it with all the paperwork. thirty to forty-five days, door to door.
  6. youand when it sells out?
  7. formology · delivery →your 10,000-unit quote and production slot are already in the file. that's the whole point.

is this you?

  • creators 50k–500k with a product your comments keep asking for. a run you can sell through in one season.
  • platform graduates you proved demand on a white-label app. now you want the real thing with your name on it.
  • founders a funded first product with SPF or acne in the plan. no US lab published a small OTC run. this one does.
  • estheticians a line for your own clients, made to the standard you hold your treatments to.

real talk

do i actually own the formula?

at 2,500 units, yes. the formula and its batch record are yours. at 1,000 your product is built on one of our tested bases; you own the brand, the artwork and the claims, and you can go fully custom on the reorder.

can you do SPF for real?

yes. we are an FDA-registered drug lab and we make sunscreen and acne products every week. a small SPF run adds testing and release steps, so that timeline and fee get set on the call.

can i start with 200?

not here. under 1,000 the batch is too small for a real kettle and you would be paying for samples, not a launch. test demand on a white-label app first, then come to us for the real thing.

i have a designer already.

great. design and marketing are optional. we hand your people dielines, colour targets and print specs, and we check the label for compliance before it prints.

where is it made?

los angeles. made, printed, filled and released in one building. made in USA on the box and a paper trail a retailer will accept.

last step

tell us what you're making.
we reply with a scope.

30 minutes with a formulator. then a run size, a price and a date, in writing, within two business days. no quote-form ghosting.

what are we making?
which run?
a human reads this. no drip campaign, promise.